BLACK PUGSTUDIOS
← All work

Retail Brand Website

A complete brand and website for a children's clothing line: the identity, the product line and its photography, a library of 42 drawn patches, the storefront and an early-access list, all built around one signature feature, a product builder where shoppers design the piece themselves.

Children's clothing brand · launching soon
Who
Retail and direct-to-consumer brands launching or relaunching online
What
Brand site, storefront and a custom product builder
How
By us: brand system, copy, photography direction and the build

the real site. try "make one".

Home · Retail Brand Website
The brand's home page

The live site did not load here. This is a still of it.

The whole site

every page sells.

  • A launch home pageA launch home pageThe brand, the product and the offer in one screen
  • How it worksHow it worksThree steps that sell the idea before the product
  • The collectionThe collectionEvery piece with its price, one tap from its page
  • The packaging storyThe packaging storyWhy the box matters, told with product photography
  • How one gets madeHow one gets madeAn interactive walk-through, step by step
  • The early-access listThe early-access listSign-ups before launch, with a reason to join
The signature feature

Make one now

Shoppers pick a piece and a color, type a name and drag patches exactly where they want them. The preview updates as they go, and the look they made can be saved before launch.

The product builder: a sweat set with a name and patches placed

The brand system

built to feel like a gift.

Display · Caprasimo

MAKE IT YOURS

Interface · Fredoka

Pick a piece. Make it theirs.

Body · DM Sans

Beautiful pieces for children, finished by the child who wears them.

Labels · Monospace

COLLECTION — GARDEN PARTY

  • Cabernet#4A1220
  • Ink#2B1016
  • Cream#FBF4E9
  • Linen#F3EDE2
  • Citron#E0E356
  • Lavender#9C9BFA
  • Denim#2E4A72
  • Stone#8A7F72

The product line

every piece, every color.

  • The Sweat Set in Cabernet with a stitched nameThe Sweat SetCabernet · $78
  • The Sweat Set in Ink with a stitched nameThe Sweat SetInk · $78
  • Crossbody in Denim with a stitched nameCrossbodyDenim · $48
  • Day Backpack in Denim with a stitched nameDay BackpackDenim · $58
  • Beanie & Gloves in Cabernet with a stitched nameBeanie & GlovesCabernet · $38
  • Beanie & Gloves in Ink with a stitched nameBeanie & GlovesInk · $38

The patch library

42 patches · 5 collections
Happy Place
Lucky Girl
All-Star
Rock Star
Garden Party

What is under the hood

BrandA full brand system
  • Custom type, palette and voice
  • Photography direction for every product
  • Packaging and story built into the pages
StorefrontEvery page a shop needs
  • Home, shop, product, studio, about and FAQ
  • A page for every piece, color and size
  • Customer gallery and reviews
BuilderReal drag and drop
  • Mouse, touch and pen all work
  • Patches stay inside each piece's printable area
  • The name is drawn in thread colors as it is typed
GrowthBuilt to launch
  • An early-access list that saves each shopper's design
  • Search-ready pages and fast loads on phones
  • Ready to plug into checkout when the shop opens
Made to orderYour products · your photos · your brand

Launching a brand online?

We build the whole site around your products and your story, with the one feature that makes yours different at the center of it.

Start a store →bring the product photos