Philly ShoppingVisit site
Soft pretzel
Cheesesteak
Liberty Bell
City Hall
Independence Hall
Water ice
← All work
Multi-City Shopping Network
A growing network of city shopping guides under one brand, Wildcard Shopping. Each city has its own look, drawings and voice, and all of them run on one engine we built: the research, the writing, the maps and search, and the jobs that keep every city current on their own.
11 cities live, more on the waywildcard-shopping.com
- Who
- Cities, landlords, districts and brands with more than one place
- What
- A network of sites: directories, maps, guides and search, each in its own style
- How
- By us: one engine, every city researched, written and designed from scratch
- 11
- Cities live
- 131
- Shopping districts
- 2,700+
- Shops mapped
- 144
- Guides written
- 447
- Original drawings
- 28
- Automated jobs
- Research at scaleEvery shop geocoded, its hours, photos and website pulled in and checked before it lists.
- A design system, not a templateOne set of components; each city brings its own palette, type, drawings and way of talking.
- Content that keeps comingNew guides are planned, written, fact-checked and published on a schedule.
- Built to be foundSearch markup, sitemaps and fast static pages in every city.
the real sites. pick a city.
One engine, every city its own
same bones. different soul.
Every city starts from the same components and gets its own design pass: a palette pulled from the place, a headline face and a handwriting, a hand-drawn streetscape of its shopping streets, and dozens of drawings of its landmarks and food. 447 original drawings across the network, and counting.
MIAMI ShoppingVisit site
Flamingo
Fly's Eye Dome
Art Deco
Lifeguard stand
Cafecito
Stone crab
CHICAGO ShoppingVisit site
Deep dish
The L
Water Tower
Chicago dog
Willis Tower
Navy Pier wheel
NEW YORK ShoppingVisit site
Liberty
Yellow cab
Empire State
Bagel
Brooklyn Bridge
Pizza slice
DC ShoppingVisit site
Capitol
Zoo panda
National Cathedral
Half-smoke
Lincoln Memorial
Eastern Market
LA ShoppingVisit site
Palm
Griffith
Clapperboard
Taco
Surfboard
Roller skate
SF ShoppingVisit site
Cable car
Golden Gate
Sea lion
Sourdough
Painted ladies
Dungeness crab
Vegas ShoppingVisit site
Neon sign
Chips
Martini
Fountains
Wedding chapel
Joshua tree
Orlando ShoppingVisit site
Orange
Rocket
Swan boat
Gator
Fireworks
Epcot
Aspen ShoppingVisit site
Gondola
Maroon Bells
Hotel Jerome
Ski boot
Music tent
Wheeler Opera
Vail ShoppingVisit site
Gondola
Chalet
Clock tower
Skis
Covered bridge
Cocoa
What is under the hood
ResearchData pipelines
- Every store address geocoded and pinned
- Opening hours harvested and checked
- Shop photos, website previews and Instagram posts pulled in
- Restaurants, hotels and parks mapped the same way
DesignA themeable system
- One component library across every page type
- Per-city tokens: color, type, drawings, voice
- Hand-drawn street maps with landmark drawings
- Fast on phones, no app to install
ContentAn editorial engine
- A planner keeps six weeks of guides on the calendar
- A writer drafts, verifies and publishes on schedule
- Weekly events and local news refresh themselves
- Editorial standards written down and enforced
QualityChecks that never sleep
- Monthly audit of every business against a cited source
- Map pins, links and photos tested automatically
- Each city tracked against the others for completeness
- Traffic and search analytics collected per city
It runs itself
while you sleep
- Every dayPublishes on scheduleGuides on the content calendar go live on their date, and the news strip refreshes each morning.
- Every weekWrites and plansNew guides are researched and written, events are refreshed and the calendar is topped up.
- Every weekChecks data qualityHours, addresses, photos and links are tested across every city, and anything broken is flagged.
- Every monthAudits every businessEach listing is verified again against a cited source. Changes publish, closures come down.
28 automated jobs across the network. Nobody has to log in to keep a city alive, and a new city joins the schedule the day it launches.
Built to be found
What a search engine reads · one Philadelphia district page
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Philadelphia-Shopping.comphiladelphia-shopping.com › rittenhouse-row
Rittenhouse Row Shopping Guide | Philadelphia-Shopping.com
The complete guide to shopping on Rittenhouse Row — Philadelphia's most prestigious retail corridor. Luxury boutiques, fine jewelers, and the best of Walnut Street.
- Every listing, readableEach shop, restaurant and hotel is marked up with its address and map coordinates, so a search engine can read it.
- A page for every searchEach district and guide has its own title, description and clean web address.
- Questions answeredGuides carry the questions shoppers ask, written out and marked up as FAQs.
- Fast and readableStatic pages, light images and text contrast that passes accessibility checks.
Same engine, your portfolio
one place or fifty
The engine works anywhere you have more than one of something: properties, locations, districts, brands. Each one gets its own look, voice and content. Underneath, they share one structure, one standard and one set of jobs that keep every one of them current.
Each one its own
- A palette, type and drawings pulled from its place
- Copy written for the people who use it
- Its own pages, guides and listings
All of them in step
- The same components, quality bar and search setup
- Updated, audited and published on one schedule
- A change made once reaches every site
Made to orderOne site or a network
Have more than one place to show?
A city, a portfolio or a group of locations: we research and write the content, design each one for its place and build it to be found and to run itself.
Start a site →tell us the places